Christopher Golda announced on Tuesday (13-09-2011) about Twitter Web Analytics in an official blog post on twitter blog. Web Analytics is a tool that will help website owners to understand how much traffic they are receiving from Twitter and the effectiveness of Twitter integrations on their sites. Twitter Web Analytics is based on BackType, which twas acquired by Twitter in July.
Initially Twitter Web Analytics will be rolled out to a small pilot group of partners in this week, and it will be available to all website owners using twitter, within the next few weeks. Twitter also committed to release a Twitter Web Analytics API for developers interested in incorporating Twitter data in their products.
Twitter Web Analytics Tool Benefits
The Web Analytics Tool by Twitter will provide three key benefits:
- Understand how much your website content is being shared across the Twitter network
- See the amount of traffic Twitter sends to your site
- Measure the effectiveness of your Tweet Button integration
Twitter Web Analytics Dashboard Interface
You can have look how Twitter Web Analytics Dashboard will be looking